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THE LAURA & SAM STORIES

Love, with
a little chaos.

Big feelings. Small everyday disasters.
One couple you’ll want to see again.

Watch our stories Meet Laura & Sam

Fictional people. Familiar feelings.

Laura with auburn curls and green eyes beside Sam with dark curls and a warm smile
the look says everything.

THE LITTLE THINGS ARE THE WHOLE STORY

Just one more.

From supermarket serenades
to very ambitious date nights.

10 stories out now. More stories on the way.

Showing all 23 stories.

10 / ONE MORE GAMELaura and Sam playing a game at the beach

Best of Seven

One quick game. Several very persuasive rematches.

Out now · Instagram ↗
Scheduled: YouTube 26 Oct · 16:00 · TikTok 26 Oct · 18:00 · Berlin time

11 / MEET SARAHLaura and Sarah talking at an open doorway
COMING SOON

Meet Sarah

She asked for sugar. She actually wanted a friend.

Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time

12 / MEET THE BOSSLaura and Sam sitting on a sofa with their dachshund
COMING SOON

Meet the Boss

New roommate. No rent. Already in charge.

Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time

13 / NO SPOILERSLaura and Sam sharing a bathroom conversation
COMING SOON

Act Surprised

Watching ahead comes with one condition.

Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time

14 / POCKET INSPECTIONLaura, Sarah, Sam and their dachshund in Halloween costumes
COMING SOON

Pocket Inspection

Three costumes. One very demanding critic.

Instagram 18:30 · TikTok 18:30 · YouTube 18:30 · Berlin time

15 / WORTH THE WAITLaura and Sam waiting in a queue
COMING SOON

Committed

They do not know what the queue is for. They are committed.

Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time

16 / IT'S PLASTICLaura and Sarah in Halloween costumes
COMING SOON

It's Plastic

It's plastic. So why won't either of them pick it up?

Instagram 18:30 · TikTok 18:30 · YouTube 18:30 · Berlin time

17 / HOUSEHOLD LOGICLaura and Sam at the kitchen sink
COMING SOON

Being Thorough

One dry plate. A very thorough approach.

Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time

18 / BREAK CHARACTERSam and the dachshund wearing Halloween costumes
COMING SOON

Break Character

He was cast as a terrifying vampire.

Instagram 18:30 · TikTok 18:30 · YouTube 18:30 · Berlin time

19 / BIG PLANSLaura and Sam trying a comfortable sofa
COMING SOON

We Could Move

The sofa is perfect. The apartment is negotiable.

Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time

20 / SWITCHING OFFLaura and Sarah in a sauna
COMING SOON

Very Relaxing

A quiet moment, until real life checks in.

Scheduled: Instagram 2 Nov · 10:00 · TikTok 2 Nov · 18:00
Target: YouTube 2 Nov · 16:00 · Berlin time

21 / BEACH LOGICLaura and Sarah sharing a beach moment
PLANNED

With Confidence

The entrance was confident. The sand had other ideas.

Targets: Instagram 10:00 · YouTube 16:00
Scheduled: TikTok 3 Nov · 10:00 · Berlin time

22 / HONEST FRIENDSLaura helping Sarah choose nightwear in a shop
PLANNED

You Hired Me

The friend you hire to stop an impulse buy.

Targets: Instagram 10:00 · YouTube 16:00
Scheduled: TikTok 4 Nov · 10:00 · Berlin time

23 / GARDEN LOGICLaura Sam and Sarah in the garden
PLANNED

Just Shade

A suspiciously long conversation about a parasol.

Targets: Instagram 10:00 · YouTube 16:00
Scheduled: TikTok 5 Nov · 10:00 · Berlin time

you know a couple like this.More on Instagram
Laura alone, with auburn curls and green eyes, wearing her teal cardigan beside a handmade ceramic bowl
LAURA / THE SPARK.
Sam alone, with dark curls and brown eyes, wearing a blue overshirt beside three carefully prepared charger kits
SAM / THE BIG IDEA.

A COUPLE OF CHARACTERS

Very different.
Very them.

They’re figuring out life together. The plans rarely survive. The chemistry always does.

Laura

the spark

Quick with a comeback. First to turn an ordinary moment into a story. She loves a thoughtful gesture — even when she has to pretend she didn’t see it coming.

PlayfulSharp-eyedSecretly sentimental

Sam

the big idea

There’s usually a plan. Sometimes an app. Often a completely unnecessary upgrade. Behind the confidence? A soft spot for making Laura smile.

InventiveOptimisticAll heart

Laura & Sam are original, fictional adult characters brought to life with AI. The awkward little moments? Those might feel familiar.

LET’S MAKE SOMETHING WORTH WATCHING

A good story.
A natural fit.

Clothes they actually wear. Things they actually use. A product can belong in their world when it helps the story happen.

We’re exploring creative collaborations across fashion, everyday living and useful tech — with humour, personality and a little romance.

Start a conversation

Say hello on Instagram. No fictional brand partnership is implied.

THE CREATIVE PLAYGROUND
01

Wear the story.

Outfits with personality, from a quiet morning to date night.

02

Make it useful.

Small everyday problems. Playful, believable solutions.

03

Keep the chemistry.

A reason to smile first. A reason to remember second.

The fictional clothing emblem used in Laura and Sam’s stories

Original emblem · Collaboration concept

SAME TWO. MORE LITTLE MOMENTS.

See you in the
next one.

Laura & Sam

Open this Reel on Instagram

A little context.

This is the creative home of cutecouple.ai. Laura and Sam are original fictional adult characters made with AI. Clothing symbols are fictional demonstration designs.

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Publisher details and the final privacy information are still being completed for the custom-domain launch.