01 / DATE NIGHT
Romance meets a very smart home.
Out now · Instagram ↗ · TikTok ↗ · YouTube ↗
THE LAURA & SAM STORIES
Love, with
a little chaos.
Big feelings. Small everyday disasters.
One couple you’ll want to see again.
Fictional people. Familiar feelings.
THE LITTLE THINGS ARE THE WHOLE STORY
Just one more.
From supermarket serenades
to very ambitious date nights.
6 stories out now. Daily stories on the way.
Showing all 18 stories.
02 / MEET LAURA
A small test patch. A surprisingly big project.
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03 / MEET SAM
He thought of everything. Almost.
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04 / THE FIRST HELLO
One café table. Two very different priorities.
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05 / SMALL MOMENTS
Even the grocery run has a soundtrack.
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06 / JUST US
The water is freezing. The sales pitch is excellent.
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07 / SAME WAVELENGTH
COMING SOON
Great minds. Suspiciously similar outfits.
Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time
08 / TINY OBSESSIONS
COMING SOON
New shoes. A whole new level of caution.
Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time
09 / GETTING READY
COMING SOON
Looking effortless takes a little effort.
Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time
10 / ONE MORE GAME
COMING SOON
One quick game. Several very persuasive rematches.
Instagram 10:00 · TikTok 18:00 · YouTube 16:00 · Berlin time
11 / NO SPOILERS
COMING SOON
Watching ahead comes with one condition.
Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time
12 / WORTH THE WAIT
COMING SOON
They do not know what the queue is for. They are committed.
Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time
13 / HOUSEHOLD LOGIC
COMING SOON
One dry plate. A very thorough approach.
Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time
14 / BIG PLANS
COMING SOON
The sofa is perfect. The apartment is negotiable.
Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time
15 / SWITCHING OFF
COMING SOON
A quiet moment, until real life checks in.
Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time
16 / BEACH LOGIC
COMING SOON
The entrance was confident. The sand had other ideas.
Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time
17 / HONEST FRIENDS
COMING SOON
The friend you hire to stop an impulse buy.
Instagram 10:00 · TikTok 18:00 · YouTube 16:00 · Berlin time
18 / GARDEN LOGIC
COMING SOON
A suspiciously long conversation about a parasol.
Instagram 10:00 · TikTok 10:00 · YouTube 16:00 · Berlin time
you know a couple like this.More on Instagram
A COUPLE OF CHARACTERS
Very different.
Very them.
They’re figuring out life together. The plans rarely survive. The chemistry always does.
Laura
the sparkQuick with a comeback. First to turn an ordinary moment into a story. She loves a thoughtful gesture — even when she has to pretend she didn’t see it coming.
PlayfulSharp-eyedSecretly sentimental
Sam
the big ideaThere’s usually a plan. Sometimes an app. Often a completely unnecessary upgrade. Behind the confidence? A soft spot for making Laura smile.
InventiveOptimisticAll heart
Laura & Sam are original, fictional adult characters brought to life with AI. The awkward little moments? Those might feel familiar.
LET’S MAKE SOMETHING WORTH WATCHING
A good story.
A natural fit.
Clothes they actually wear. Things they actually use. A product can belong in their world when it helps the story happen.
We’re exploring creative collaborations across fashion, everyday living and useful tech — with humour, personality and a little romance.
Start a conversationSay hello on Instagram. No fictional brand partnership is implied.
THE CREATIVE PLAYGROUND
01
Wear the story.
Outfits with personality, from a quiet morning to date night.
02
Make it useful.
Small everyday problems. Playful, believable solutions.
03
Keep the chemistry.
A reason to smile first. A reason to remember second.
Original emblem · Collaboration concept
SAME TWO. MORE LITTLE MOMENTS.